On May 24, 2017, Toronto’s Allstream Centre played host to the 5th edition of the Canada Sales Congress, an event intended for life insurance industry professionals. Every year, for the past five years, between 15 and 20 inspiring speakers share their ideas to feed business development strategies and create an energetic atmosphere essential to achieve exceptional performances. For a second consecutive year, Agence Webdffusion was the broadcasting partner who contributed to increase the event’s scope and generate new revenues.
CLIENT: Le Journal de l’assurance
EVENT:Canada Sales Congress
YEAR:2017
PROJECT:Live conference, continuing education credit, revenue-generating event
CLIENT OBJECTIVES
- Broaden audience
- Develop new sources of revenue
CHALLENGES
- Reach a Canada-wide clientele
- Live broadcast in two time zones (3-hour time difference using the same stream)
- Validate participants’ online attendance to meet industry’s requirements
SOLUTION RECOMMENDED BY AGENCE WEBDIFFUSION
- Promotional Facebook retargeting campaign
- Dedicated webcasting site
- Integrate live interactive infographics to validate attendance
LIVE BROADCAST RESULTS
- Best total participation rate in 5 years: 1350 total
- + 7000 views and + 45 000 promo video impressions
- 50% increase in webcasting revenues versus previous year
VIDEOS
- Promo videos – pre-event campaign
- Example of live broadcast content
