2017: the year of live video!

2017: the year of live video!

2016 was characterized, among other things, by the substantial increase in the popularity of online videos. And 2017 will be no different! Numerous statistics tend to show that this year, video content will continue to grow in popularity.   The arrival of Facebook Live The launch of Facebook Live, now available to everyone, significantly marked …

Connect to the millennials?

Connect to the millennials?

The millennials (also known as generation Y), born between 1982 and 2000, who grew up with technology may present a challenge for employers. Their values and convictions may be different from baby boomers; isn’t this what they call progress? In many areas, their reality is different from previous generations. They were born at the same …

4 essential questions before choosing webcasting as a business solution

4 essential questions before choosing webcasting as a business solution

Organizing a live webcasting project is challenging, but the results may be exponential. Prior to beginning your project, be sure to ask yourself the right questions to confirm that the recommended approach is commensurate with the business solution.   What is the objective? Every new project must have a purpose, an objective that solves a …

Six B2B events where live webcasting is a powerful tool

Six B2B events where live webcasting is a powerful tool

It goes without saying in 2017, video, particularly live video, is front and centre. Not surprising when you learn that video is shared 1200% more on social media than text. Integrating live webcasting into your communications or events obviously means “video, video, video,” but doing so allows you to revolutionize your relationship with the audience: …

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